This is some of my absolute favorite work
REIMAGINING THE CREDIT CARD
In support of our mission to “humanize banking” we reimagined the very idea of a credit card to become a beautiful touch point that speaks to who you are. We performed research that tapped into the subconscious minds of affluent millennials to design a highly aesthetic line of new physical credit cards.
EATING FOR BETTER HEALTH
We created ‘Wholesome’ with a mission of preventing disease through nutrition. The app motivates a lifestyle of healthy eating, rather than simply tracking calories. By making the powerful benefits of what you’re eating feel more tangible, people opt for what’s healthy over empty calories.
REMOTE PATIENT MONITORING
Half of cancer patients in Washington undergoing chemotherapy wind up in the emergency department during their treatment. We teamed up with Fred Hutchinson Cancer Research Center to use remote patient monitoring and AI to try to intervene early and prevent these visits.
A FLIGHTS TRANSFORMATION
The ‘Name Your Own Price’ flights product was Priceline’s flagship product in the 1990’s. But as Priceline expanded its offerings, the flights experience lagged behind its modern day competitors. Instead of throwing in the towel, we transformed the experience and offered flight deals in new ways that delighted customers.
HEALTH IN YOUR HANDS
Frustrated by not having easy digital access to our own medical records, our NYC based startup was founded with the mission to put health information in the consumer’s hands. We crafted a vision of our product and performed user and market research to deeply explore how, when, and why consumers engage in digital health.
TIME TRAVEL IN BING MAPS
We brought the culture of a city to life by adding crowdsourced user photos juxtaposed within the human scale street side imagery of Bing Maps. The project came to life when we reached out to city archives to add historic photographs allowing users to see a place both as it is today and how it looked 100 years ago.